BFA creative strategy

Log Line-
The Biotech Original Humanoid Servant, a surefire way to change your life!

Synopsis-
As George watches an infomercial for the B.O.H.S. (Biotech Original Humanoid Servant), chaos spreads across the world as an error in the B.O.H.S.’ DNA cause them to rampage in strange ways, until the world is overrun with B.O.H.S. and humankind lays dead and dying.

Tone & Execution-
The approach to my project is to create a 2D animated project through the use of Adobe Photoshop and After Effects as well as contemporary comedy that is dark and gritty at certain moments and light and fluffy at others.

Objective-
The goal of this project is to parody the mass marketing strategy that is information commercials (infomercials) and breakdown the absolute trust the product’s seller wants to instill in potential buyers.

Target Audience-
1. People within the age range of 18-28
2. Consumers of mass commercialism who follow the word of labels blindly.

Positioning-
1. Online distribution to video sites (Youtube, Vimeo, Dailymotion, Veoh, etc.)
2. Student submission category in film festivals

Mandatory-
1. Story/Script
2. Computer w/ Photoshop, After Effects, Logic, and Final Cut programs
3. Time/Sleep & Food to keep artist alive
4. Vigilant eye on the clock/calendar

Inventory-
1. Story/Script
2. Assets for AE files
3. AE files
4. Access to computers with needed programs installed on them

Timeline-

Jan 23rd:
1. Rough sound recorded
2. Start timing first half of infomercial to sound and get halfway done with first half
3. Have 2 to 4 more scenes done for the second half of the infomercial if not completed

Jan 30th:
1. Have rough cut of first half of infomercial done

Feb 6th:
1. Have second half of infomercial near completion

Feb 13th:
1. Have rough cut of infomercial done and timed to sound

Feb 20th:
1. Have infomercial edited
2. Refine sound if needed
3. Start composing score for background music

Feb 27th:
1. Be halfway done with/near completion with score

March 6th:
1. Done with scoring

March 13th:
1. Final edits to project



The timeline is a best case scenario that I will strive to have done. Should I fall short of this then I will have failed myself, and failure is not an option.