Self Critique

In BOHS We Trust, March 2011

Synopsis-

In BOHS We Trust, we see the Biotech Original Humanoid Servant, or BOHS, created as the ultimate helper, the answer to our daily lives. By placing our trust in BOHS we are supposed to reach a new level of comfort. Until we see the technology become flawed and the chaos that follows.

Intent-
I want this piece to make the viewers laugh at the ridiculousness of the BOHS and the situation it has been placed in while thinking that these things are part of our technological production and that there is the possibility of technology turning on mankind just like in my animation.

Inspiration-

The source of my main idea was founded in the works of Issac Asimov -examples including Foundation and Robots and Empire- and the book series The Rings of the Master by Jack L. Chalker. These works are important to me because more than anything they make me think about their subjects in ways that hae always brought new inspiration to me whenever I read them.

Theme-

The theme of this project is the trust we place in technology and the possibility of that trust being betrayed.

Strenght-

The real strength to this piece would have to be the stylization within the piece and the humor used to keep the story moving.

Problems-

The main problem with my piece is the audio device I used to record my narration wasn't the best and to get a decent audio I had to hold it fairly close to my face, thus the vocals would "pop" when I was too loud. I need to rerecord the narration with a better recording device that I should be getting from an instructor. I also need to improve my work pace when it comes to creating assets to use in animation.

Learning-

My main frustration was that it took so long for me to create the drawings used in the piece. While the quality was good it took too long to make the individual pieces. I discovered during this project that while I may be slow at making the art, the actual animation process went very quickly and quite easily. I also learned that I need to work a lot harder on an idea while it's still on paper before I start working on it, for while I have found I'm very adaptive, too much of a change in script or production is frustrating.

BFA creative strategy

Log Line-
The Biotech Original Humanoid Servant, a surefire way to change your life!

Synopsis-
As George watches an infomercial for the B.O.H.S. (Biotech Original Humanoid Servant), chaos spreads across the world as an error in the B.O.H.S.’ DNA cause them to rampage in strange ways, until the world is overrun with B.O.H.S. and humankind lays dead and dying.

Tone & Execution-
The approach to my project is to create a 2D animated project through the use of Adobe Photoshop and After Effects as well as contemporary comedy that is dark and gritty at certain moments and light and fluffy at others.

Objective-
The goal of this project is to parody the mass marketing strategy that is information commercials (infomercials) and breakdown the absolute trust the product’s seller wants to instill in potential buyers.

Target Audience-
1. People within the age range of 18-28
2. Consumers of mass commercialism who follow the word of labels blindly.

Positioning-
1. Online distribution to video sites (Youtube, Vimeo, Dailymotion, Veoh, etc.)
2. Student submission category in film festivals

Mandatory-
1. Story/Script
2. Computer w/ Photoshop, After Effects, Logic, and Final Cut programs
3. Time/Sleep & Food to keep artist alive
4. Vigilant eye on the clock/calendar

Inventory-
1. Story/Script
2. Assets for AE files
3. AE files
4. Access to computers with needed programs installed on them

Timeline-

Jan 23rd:
1. Rough sound recorded
2. Start timing first half of infomercial to sound and get halfway done with first half
3. Have 2 to 4 more scenes done for the second half of the infomercial if not completed

Jan 30th:
1. Have rough cut of first half of infomercial done

Feb 6th:
1. Have second half of infomercial near completion

Feb 13th:
1. Have rough cut of infomercial done and timed to sound

Feb 20th:
1. Have infomercial edited
2. Refine sound if needed
3. Start composing score for background music

Feb 27th:
1. Be halfway done with/near completion with score

March 6th:
1. Done with scoring

March 13th:
1. Final edits to project



The timeline is a best case scenario that I will strive to have done. Should I fall short of this then I will have failed myself, and failure is not an option.